PERFECT SMILE ANNOUNCES TEETH WHITENING PEN AVAILABLE UNDER PRIVATE LABELS

Chicago, Illinois, November 15, 2004 --Perfect Smile Corporation announced today at the Private Label Manufacturers Association (PLMA) Trade Show that it has introduced its revolutionary Teeth Whitening Pen available under private labels.

Perfect Smile’s Teeth Whitening Pen was originally developed and marketed earlier this year under the Enamelwhite™ brand name and selective retail distribution has been achieved.  Dr. Robert Wolf, the company’s President and a well-known cosmetic dentist who has developed several teeth whitening systems explained, “In order to dramatically expand distribution of our state-of-the-art teeth whitening system, we are prepared to deliver customized private label versions to mass retailers in a variety of packaging alternatives.  Our Pen was recently tested in clinical trials at the Case Western Reserve University School of Dental Medicine against two leading national brand teeth whiteners and we outperformed them both.  The Transenamel™ Film-Forming Technology contained in our water soluble, pH neutral, whitening gel formulation, combined with the unique brush pen delivery method, creates a superior product compared to other over-the-counter alternatives.  In addition to providing better whitening performance and the ultimate in convenience and ease-of-use, our Pen can be sold at retail prices substantially below national brand strips, paint-ons and other pen applicator systems”.

Perfect Smile Corporation is attending the PLMA Trade Show for the first time and displaying its private label whitening pen in booth #4450.

 Perfect Smile Corporation is a leading innovator in the oral care field.  In addition to a long history of creating and marketing teeth whitening products, the Company has a full line of oral care products containing Coenzyme Q10 and other antioxidants with disease fighting properties.  The Company is headquartered in suburban Cleveland, Ohio.